Verena Ullrich

Hi, I'm Verena.

Twitch Ambassador · Creator · Speaker · Founder · Managing Director

Portrait of Verena Ullrich: laughing, hand on her cheek

Brands & agencies that trust me

Logo of BurnhardLogo of FinanzguruFinanzguruLogo of Emma MatratzenLogo of Billie GreenLogo of Techniker KrankenkasseLogo of YFoodLogo of HOLYLogo of Prep My MealLogo of SnocksLogo of CarreraLogo of We Are EraLogo of AmazonLogo of HolzkernLogo of NEWCOMLogo of PolarisLogo of aheadLogo of JUIT

About me

My journey.

From esports via Tesla to streamer and founder: get to know me and my story.

  1. Esports

    I played competitive Counter-Strike 1.6 and Source in international leagues — for Team speedlink and the Snogard Dragons.

  2. Apprenticeship & studies

    I completed an apprenticeship as an office management assistant, then earned my bachelor's degree in International Business with a focus on logistics in Fulda.

  3. Work experience

    I worked abroad for Tesla and in Germany for BMW, then as a process manager and product owner at one of Germany's fastest-growing startups.

  4. Streaming

    I started streaming alongside my job — first gaming, today lifestyle and IRL. Since 2023 I was a full-time streamer, completely independent and without an agency.

  5. Today

    In September 2025 I founded FeelsLiveMan GmbH, a Twitch-first marketing agency. Today I'm a creator, managing director and Twitch speaker. I'm from Hesse and live in Munich.

    Official Twitch Ambassador badge

    Official Twitch Ambassador

    The program recognizes role models who stand for diversity, community and positive values.

Original shows — live & uncut

My formats

Behind the scenes at Verenas Haus: a camera on a tripod films Verena cooking
Logo of the Verenas Haus format

Verenas Haus

My own reality show.

Four creators, one house, 50 hours of nonstop streaming. Living together, cooking and shared activities every day — all live, nothing cut.

More info ↗

Verena at the beach — thumbnail of the Travelthon day 1 video
Logo of the Travelthon format

Travelthon

Travel as a community event.

Four days live, nonstop: a new flight every day — the cheapest flight at the gate decides the destination.

More info ↗

Logo of the Date im Gang 3 format
Starts September

Date im Gang 3

My podcast — live & interactive.

A guest from the creator world — and the chat asks the questions live.

More info ↗

Verena fixing a squeaky door handle — still from the livestream clip
Logo of the Ulle packt's an format

Ulle packt's an

Fixing things myself — with the chat as my toolbox.

Swapping halogen for LED, changing a siphon, fixing a broken light: I teach myself live how it's done — the chat tells me what I need.

More info ↗

Collabs & cases

Portfolio

Verena being interviewed at OMR — a camera films the Social Pizza Talk at the Techniker booth

Techniker — Social Pizza

On-stream call & Social Pizza Talk

Verena in a racing suit with Flying Uwe and Veyla in front of the sponsor wall at the Carrera Racing Night

Carrera Racing Night

Teaming up with Flying Uwe & Veyla

Verena walks across the IFA exhibition hall with her camera team, trade show booths in the background

Amazon × IFA

Shoppertainment instead of ad fatigue

Verena with the camera team during an interview behind the scenes of “Was Deutschland verbindet”

ARD — Was Deutschland verbindet

Behind the scenes, live on the ARD Twitch channel

Verena and junicats at Wacken Open Air 2025 — YouTube thumbnail of the Billie Green video

Wacken × Billie Green

Road to Wacken, with junicats

Verena interviews a cosplayer in Boba Fett armor at Gamevasion

Gamevasion

Walkthrough & behind the scenes, live

Verena at her setup, the awork website on the monitor — project platform for agencies

awork

Collaboration on LinkedIn

Stage & expertise

Twitch Speaker.

I'm not just on Twitch — I explain Twitch. On stages, at brand events and in workshops I show how livestreaming and Twitch marketing really work: live chat, community, culture — and campaigns that resonate with the community.

On LinkedIn I regularly write about Twitch marketing: why brands shouldn't underestimate the platform — and how to use it right.

And because talking alone isn't enough: with FeelsLiveMan I founded my own Twitch-first marketing agency — feel free to check out the website.

LinkedIn ↗Book me for talks & panels ↗FeelsLiveMan ↗
Verena on stage at the Amazon Kitchen Day in front of an audience
Amazon Kitchen Day
Verena hosting a guided tour at OMR with a microphone
Guided tour with Mawave – OMR
Verena on a panel on the TwitchCon stage
Panel — TwitchCon
Verena at the lectern on the Polaris Convention stage
Keynote – Polaris Convention
Verena in the We Are Era panel talk at gamescom
We Are Era – gamescom
Verena speaking with a microphone on the Newcom Summit stage
Newcom Summit

Working together

What we can do.

Live integrations

I showcase your product in the livestream.

Branded formats

We build a show around your brand.

Events & festivals

On-site activation, streamed live.

Trade show content

I extend your trade show presence digitally.

Moderation & hosting

On stage and on stream.

Social clips

From the stream straight to your channels.

Let's talk.

verena@verenaullrich.com ↗