Amazon × IFA

How do you make household appliances exciting for a young audience? By simply testing them live. Together with Amazon I streamed the IFA trade show on Twitch for seven hours — a walk through the booths of AEG, Kärcher, Bissell, Bosch and Haier.

Vacuum cleaners, fridges and kitchen appliances — tested live on site at the chat's request, questions answered in real time, no rigid script. The brands weren't just presented, they became tangible: shoppertainment instead of ad fatigue.